Masculine Frame Programme Terms

This copy is provided for reference before you apply. The version you actually accept is presented at checkout inside the Access Hub, with a timestamped record of your acceptance.

KEY INFORMATION: READ BEFORE PROCEEDING

PART ONE: THE AGREEMENT

1. Parties and Acceptance

1.1 These Programme Terms and Conditions ("Terms") form a binding legal agreement between you ("Member", "you", "your") and Bear in Studio Ltd, a private limited company registered in England and Wales (company number 14642085), registered office at 39 Goldhawk Road, London, England, W12 8QQ ("Bear in Studio Ltd", "we", "us", "our").

1.2 You accept these Terms by completing the registration and checkout process within the Masculine Frame Access Hub. Your acceptance is recorded with a timestamp at the point of checkout confirmation. If you do not accept these Terms, you must not enrol in the Programme.

1.3 These Terms govern your Masculine Frame membership as a whole, including the coaching service, educational content, and access to BSIS. Your use of BSIS is additionally governed by the BSIS End User Agreement ("BSIS EUA"), a separate document which you must accept within the BSIS application at first login. In the event of a conflict between these Terms and the BSIS EUA regarding the BSIS software specifically, the BSIS EUA prevails.

2. About Bear in Studio Ltd and This Programme

2.1 Bear in Studio Ltd builds and operates digital systems, with design and media production performed in-house. Masculine Frame is its first complete system and provides online physique coaching through a documented method, Access Hub and Bear Intelligence. The Masculine Frame Programme is operated by Gokhan Can, director of Bear in Studio Ltd.

2.2 Bear in Studio Ltd is the data controller for the personal data described in Part Eight and in our Privacy Policy. Registration with the Information Commissioner's Office (ICO) is being completed; the registration number will be published here and in the Privacy Policy once it is issued.

PART TWO: ELIGIBILITY AND MEMBERSHIP

3. Eligibility

3.1 You must be at least 18 years of age to enrol. By accepting these Terms, you confirm you are 18 or older.

3.2 The Programme involves physical training and dietary guidance. It is not suitable for individuals with serious medical conditions, significant injuries, eating disorders, or conditions requiring clinical management. If you have any such condition, you must obtain written medical clearance from your GP before participating.

3.3 By enrolling, you confirm that you are in a reasonable state of physical health to participate in a resistance training programme, that you are not aware of any medical reason that would make such participation inadvisable, and that you accept the inherent risks of physical training described in Section 12.

3.4 Bear in Studio Ltd reserves the right to decline enrolment or suspend membership where it reasonably considers participation unsuitable for a Member, without liability beyond any prepaid amount for the unused portion of the current billing period.

4. Membership

4.1 Your membership begins on the date your payment is confirmed ("Start Date"). You will receive confirmation by email to the address registered to your account.

4.2 Membership is monthly and rolling. There is no annual tier, no three-month or six-month tier, no minimum term and no joining or setup fee. One price, charged monthly, for as long as you choose to continue.

4.3 Your membership is personal and non-transferable. You must not share your account credentials or grant access to any third party.

5. Bear Intelligence Account Provisioning and Membership Access

5.1 Upon confirmation of your Masculine Frame membership, a Bear Intelligence System (BSIS) account is provisioned for you using the same email address and sign-in credentials as your Access Hub account. No separate registration is required. The Access Hub may sign you into BSIS through an authenticated handoff. Account provisioning, sign-in and membership status are linked; coaching records and conversations are not. The Access Hub and BSIS maintain separate records and do not exchange coaching data or conversations automatically. You decide what you carry between them.

5.2 Your BSIS access follows your Masculine Frame membership status:

(a) while your membership is active, your BSIS account is active;
(b) if your membership is suspended or deactivated for any reason, your BSIS account is simultaneously deactivated; you will not be able to access BSIS during a deactivated period;
(c) if your membership is reactivated, your BSIS account is reactivated at the same time and your prior data remains accessible, subject to the data retention terms in the BSIS EUA.

5.3 Your use of BSIS is governed by the BSIS End User Agreement, available within the BSIS application. You must read and accept the BSIS EUA at your first BSIS login. Continued use of BSIS constitutes acceptance of the BSIS EUA. BSIS is a required delivery component of the Programme for guided onboarding, daily nutrition, sleep and bodyweight logging, and weekly Check-In preparation. Its wider conversational, memory and reflection features may be used as much or as little as you choose. If you do not accept the BSIS EUA, you must not use BSIS, and those required workflows cannot be delivered; Bear in Studio Ltd may therefore be unable to begin or continue providing the complete Programme.

5.4 Termination of your Masculine Frame membership terminates your BSIS access. BSIS conversation data is retained for 6 months following termination, after which it is deleted, in accordance with the BSIS EUA.

5.5 You may request earlier deletion of your BSIS data at any time. Deleting your Masculine Frame account (Section 24.2) deletes your linked BSIS account within the same 14-day period, and no separate request is needed: this removes your conversations, daily logs, targets, decisions and the memories held in your BSIS account. You may also request BSIS deletion on its own by contacting hello@bearinstudio.com.

5.6 One record sits outside your BSIS account and is not removed by deleting it. Where your coach has recorded a durable note about you into your BSIS memory (for example a stated injury, or a training preference), a copy of that note also remains in the coaching team's internal memory-management system. That copy contains only notes entered by a coach; it never contains your own conversations, daily logs or messages. It is retained so that the guidance recorded about you can be evidenced if a question or claim arises later. You may ask us to erase it at any time and we will do so unless it is still needed for that purpose (Section 24.3).

PART THREE: PROGRAMME COMPONENTS

6. What the Programme Includes

6.1 The Masculine Frame Programme includes the following components. Coaching delivery, training records and the weekly check-in take place in the Masculine Frame Access Hub. Daily logging (nutrition, sleep and bodyweight) takes place in the Bear Intelligence System, and you transfer the resulting weekly summary into your check-in yourself. Measurements made by your own phone or watch are separate from that, optional, and covered in Section 7A.4.

(a) Online coaching
Personalised resistance training programme design and delivery through the coaching section of the Masculine Frame Access Hub. This includes structured weekly programming, exercise instructions, and periodic coach check-ins and written feedback within the Access Hub.

(b) General nutrition guidance
Educational information about macronutrient targets, calorie management, and general dietary principles in the context of physique goals. This does not include personalised clinical meal plans. See Section 9 for the full scope and limitations.

(c) BSIS access
Access to the Bear Intelligence System as a self-directed AI-assisted planning and logging tool. BSIS is not a coaching service. It is a software tool that may assist you in organising your goals, logs, and plans. See Section 15 and the BSIS EUA for full terms.

(d) Educational content
Access to educational materials, guides, and content produced by Bear in Studio Ltd relating to physique development, training principles, and related topics, as made available through the Access Hub.

6.2 The components available to you depend on the membership tier selected at checkout. Bear in Studio Ltd reserves the right to update, modify, or add Programme components, provided any material reduction in service is communicated with reasonable advance notice.

7. Coaching Service: Scope

7.1 The coaching service provided through this Programme is online-only, delivered exclusively through the Masculine Frame Access Hub. There are no in-person sessions of any kind.

7.1A At launch, coaching is provided by Gokhan Can. Bear in Studio Ltd may appoint additional Masculine Frame coaches in future. A Member will be told who is responsible for his coaching before responsibility is transferred.

7.2 The coaching service includes:

(a) design and delivery of personalised training programmes through the Access Hub;
(b) periodic check-ins and written feedback on training progress within the Access Hub;
(c) general recommendations relating to training approach, exercise selection, and progression;
(d) general nutrition guidance as described in Section 9.

7.3 The coaching service does not include:

(a) physiotherapy, sports medicine, or injury rehabilitation;
(b) clinical dietary advice or registered dietitian services;
(c) psychological, mental health, or therapeutic support of any kind;
(d) medical diagnosis, assessment, or prescription;
(e) emergency or crisis support; contact appropriate services directly in any emergency;
(f) any guarantee of specific physical, aesthetic, or performance outcomes.

7A. What the Coaching Covers in Practice

This subsection is descriptive, not a variation of scope. It sets out, in plain terms, how the coaching service described in Section 7 is actually delivered, so you know what you are buying before you enrol. Where this description and the legal scope in Section 7 differ, Section 7 governs.

7A.1 Assessment and phase

Membership begins with a written assessment of your training history, current proportions, performance, available equipment, weekly schedule, injury history and the physique standard you are working toward. From that assessment a training phase is set. The phase determines what the coming block is optimised for, and it is chosen from your data rather than from preference. Phases are reviewed periodically and changed when the record supports a change.

7A.2 The training programme

You receive a written resistance training programme built around your assessment and your available training days. Each session lists exercises, set and rep targets, and the intent behind each slot. Programmes are revised as your record develops, typically in blocks rather than week to week, and every revision is delivered through the Access Hub so the version history stays intact.

7A.3 Nutrition direction

You receive calorie and macronutrient targets appropriate to your phase, along with general principles on food choice, meal structure and consistency. This is general and educational guidance as defined in Section 9. You do not receive a prescribed clinical meal plan, and the guidance is not suitable for managing a medical condition through diet.

7A.4 Logging and the record

Training sessions are logged in the Access Hub, with previous performance shown against each set and records kept per exercise.

Daily nutrition, sleep and bodyweight are logged BY YOU in the Bear Intelligence System, not in the Access Hub. The Bear Intelligence System produces a weekly summary from those logs, and you paste that summary into your check-in yourself. No data passes between the Access Hub and the Bear Intelligence System automatically; you are the only route between those two systems.

If you choose to connect your phone or watch, the Access Hub also receives measurements your device makes on its own: step count, sleep, exercise minutes and resting heart rate. This is optional, it is off unless you turn it on, and you can turn it off at any time, at which point we stop receiving new measurements. While it is on, your coach can see those figures, which is the reason for it - you do not have to report them.

Sleep therefore appears in two places, and they answer different questions. What is in the Bear Intelligence System is what YOU said about your sleep. What is in the Access Hub is what your DEVICE measured. Neither is corrected against the other, neither is treated as the true one, and both are labelled so you can see which is which.

The purpose of the record is that progression decisions are made from what actually happened rather than from memory. No score, grade, level or adherence percentage is generated about you at any point.

7A.5 The weekly check-in

Once a week you submit a check-in: three photographs, a seven-day average bodyweight, a waist measurement, your training summary and anything you want to raise. Your coach reads the week and replies in writing. The reply sets out what was observed, what has been decided, what the next seven days look like and what is being watched. This written reply is the point at which the programme changes.

7A.6 Messaging

You can message your coach through the Access Hub during the working day, by text or voice note. Messaging is for short questions, obstacles and course corrections. It is not a substitute for the weekly check-in and it is not a live consulting channel.

7A.7 Bear Intelligence System

A Bear Intelligence System account is created for you and remains active while your membership is active. It is a separate software application, and it is where your daily nutrition, sleep and bodyweight logging happens. It is also where you keep targets and decisions and where you can ask questions at any time. It is not coaching, its outputs are automated, and nothing you write in it is reviewed as part of the coaching service. See Section 15 and the Bear Intelligence System End User Agreement.

7A.8 What is included

• An initial written assessment and a phase decision
• A personalised resistance training programme, revised across the membership
• Calorie and macronutrient targets, with general nutritional principles
• Workout logging, exercise history and personal records in the Access Hub
• A weekly check-in and a written coach reply
• Working-day text and voice messaging with your coach
• Access to the educational material published in the Access Hub
• A Bear Intelligence System account for the duration of your membership

7A.9 What is not included

• Scheduled telephone or video calls as a standard or recurring feature. Coaching is delivered asynchronously through the Access Hub, including structured weekly Check-Ins and text or voice messages. A video call may be offered where the coach considers it reasonably useful
• In-person sessions, gym floor supervision or technique filming reviews on demand
• A coach-written meal plan, a coach-written recipe book, or a meal-preparation or grocery-delivery service. The Bear Intelligence System can generate shopping lists and recipes automatically from what you have logged; those are software outputs, not coaching deliverables, and Section 15 governs them
• Unlimited daily consulting or an always-on response commitment
• A full programme rewrite on request outside the normal revision cycle
• Coaching designed for training with no equipment access
• Supplement prescription or dosing protocols
• Any guarantee of a specific physical, aesthetic or performance outcome, or of a timeframe

7A.10 What is never included, in any circumstance

The following fall outside this service entirely and will be referred out rather than coached over:

• Diagnosis, assessment or treatment of any medical condition
• Injury rehabilitation, physiotherapy or return-to-play clearance
• Clinical dietary management of any condition, including diabetes, eating disorders, renal, cardiovascular or gastrointestinal conditions
• Psychological, mental health or therapeutic support
• Emergency or crisis support of any kind
• Advice on prescription medication, or on any substance requiring medical supervision

If something you need falls into this list, you will be told so directly and pointed toward the appropriate qualified professional. That referral is part of the service working correctly, not a failure of it.

7A.11 What is expected of you

The service is built on an honest record. You are expected to log your sessions, submit the weekly check-in on time, report your data accurately including the weeks that went badly, and disclose any injury or health change that affects safe training. Where check-ins are not submitted, the coach has nothing to review and no written direction can be given for that week.

8. Coach Qualifications: Mandatory Disclosure

Read this section carefully before enrolling.

8.1 The coaching delivered through this Programme is provided by Gokhan Can, director of Bear in Studio Ltd, on the basis of his personal experience, self-directed study, and practical knowledge of physique development and resistance training.

8.2 Gokhan Can does not hold a formal certification as a personal trainer, fitness instructor, nutritionist, or healthcare professional. He is not registered with any professional fitness body such as CIMSPA or REPS. He is not a registered dietitian.

8.3 This disclosure is made so you can make a fully informed decision about whether this Programme meets your needs. If you require coaching delivered by a certified and registered fitness professional, you should seek a qualified personal trainer or an appropriate healthcare professional instead.

8.4 Bear in Studio Ltd will deliver the coaching service with reasonable care and genuine effort. This is a lifestyle coaching service based on practical knowledge and experience, not a regulated professional or clinical service.

9. Nutrition Guidance: Scope and Limitations

9.1 Nutrition guidance provided through this Programme consists of:

(a) general educational information about macronutrients, protein, carbohydrates, fats, and their role in body composition;
(b) indicative calorie and macronutrient targets based on your stated goals, activity level, and body metrics as provided by you;
(c) general principles and recommendations relating to food choices, meal timing, and dietary consistency in the context of physique goals.

9.2 Nutrition guidance provided through this Programme does not constitute:

(a) clinical dietetic advice or registered dietitian services;
(b) dietary treatment or management of any medical condition;
(c) therapeutic nutrition for conditions including but not limited to: diabetes, eating disorders, renal disease, cardiovascular disease, gastrointestinal conditions, or any medically managed dietary condition;
(d) diagnosis of any nutritional deficiency or health condition;
(e) prescription-grade supplementation advice.

9.3 If you have any medical condition that requires dietary management, you must consult your GP or a registered dietitian before following any nutrition guidance provided through this Programme. Do not replace medically prescribed dietary advice with the general guidance provided here.

9.4 BSIS AI features may assist you in structuring your own meal plans based on frameworks you input. Any AI-generated meal plan or nutritional suggestion within BSIS is produced automatically and does not constitute dietetic advice. See the BSIS EUA for full terms governing BSIS outputs.

10. Educational Content

10.1 Educational materials included in the Programme are produced by Bear in Studio Ltd. They are for informational and educational purposes only. They do not constitute professional, medical, or clinical advice of any kind.

10.2 Bear in Studio Ltd reserves the right to update, replace, or remove educational content without notice.

PART FOUR: HEALTH AND SAFETY

11. Medical Clearance

11.1 Before beginning the Programme, you must:

(a) confirm that you have no known medical condition, injury, or contraindication that would make resistance training or dietary modification inadvisable;
(b) if you have any doubt about your suitability, obtain written clearance from your GP before starting;
(c) disclose to Bear in Studio Ltd, before beginning and throughout your membership, any injury, health condition, or physical limitation that may affect your ability to train safely.

11.2 You must notify Bear in Studio Ltd promptly if your health status changes during your membership in a way that may affect safe participation.

12. Health, Safety, and Risk Disclaimer

This section is critical. Read it in full.

12.1 Physical training and dietary modification carry inherent risks. These include but are not limited to: musculoskeletal injury, joint strain, cardiovascular stress, adverse reactions to dietary changes, and exacerbation of pre-existing conditions.

12.2 Nothing provided through this Programme; including training programmes, coaching feedback, nutrition guidance, BSIS AI outputs, or educational content; constitutes medical advice, clinical guidance, diagnosis, or treatment. Nothing is a substitute for professional medical care.

12.3 By enrolling, you expressly acknowledge and accept:

(a) that you participate in physical training voluntarily and entirely at your own risk;
(b) that you are solely responsible for evaluating whether any training or dietary recommendation is appropriate for your individual circumstances;
(c) that Bear in Studio Ltd is not a medical professional and cannot provide medical clearance, injury assessment, or clinical guidance of any kind;
(d) that Bear in Studio Ltd accepts no liability for any harm, injury, illness, adverse health outcome, or other loss arising from your participation in the Programme or from decisions you make in connection with it.

12.4 If you experience pain, dizziness, shortness of breath, or any unusual symptom during training, stop immediately and seek appropriate medical attention.

13. No Guarantee of Results

13.1 Physical outcomes from training and dietary programmes vary significantly between individuals. Individual results depend on factors outside Bear in Studio Ltd's control, including genetics, adherence, sleep, stress, pre-existing conditions, and overall lifestyle.

13.2 Bear in Studio Ltd makes no representation, warranty, or guarantee regarding any specific outcome, including body composition, weight, strength, performance or aesthetic results, from participation in this Programme.

13.3 Any results or transformations referenced in Bear in Studio Ltd's marketing or social media content represent individual experiences and are not typical or guaranteed outcomes.

PART FIVE: THE ACCESS HUB AND BSIS

14. Masculine Frame Access Hub

14.1 "Masculine Frame Access Hub" or "Access Hub" means the web application at app.masculineframe.com through which the Programme, workout record, Check-Ins, coaching messages, account and billing functions are delivered. All coaching delivery, progress tracking, check-ins, content access, and membership management are conducted through the Masculine Frame Access Hub, a proprietary platform built and operated exclusively by Bear in Studio Ltd.

14.2 The Access Hub is hosted on a server in the European Union (DigitalOcean, LLC, Amsterdam, Netherlands). All data you enter into the Access Hub; including training progress, check-in responses, health disclosures, and communication with the coach; is stored on this server. See Section 23 for data protection details.

14.3 Bear in Studio Ltd is the sole operator of the Access Hub. There are no third-party coaching platform providers involved in service delivery. All coaching interaction, content access, and account management takes place within the Access Hub.

14.4 Bear in Studio Ltd reserves the right to update, maintain, or modify the Access Hub. Where planned maintenance affects service availability, Bear in Studio Ltd will provide reasonable advance notice where possible. Bear in Studio Ltd is not liable for unplanned service interruptions caused by circumstances beyond its reasonable control.

15. BSIS Application and End User Agreement

15.1 BSIS is a self-directed AI-assisted planning and logging tool and a required delivery component of the Programme for guided onboarding, daily logging and weekly Check-In preparation (Section 5.3). It is not a coaching service and does not replace the coaching provided under this Programme.

15.2 Your use of BSIS is exclusively governed by the BSIS End User Agreement (current version: 3.4, dated 05 July 2026), which must be accepted within the BSIS application at your first login. These Terms do not govern the operation of BSIS or your data rights within it; those are set out in the BSIS EUA.

15.3 Bear in Studio Ltd may update the BSIS EUA independently of these Terms. Changes to the BSIS EUA do not require a corresponding update to these Terms.

PART SIX: PAYMENT AND CANCELLATION

16. Pricing and Payment

16.1 The price of your membership is as displayed at checkout within the Masculine Frame Access Hub. Prices are stated in pounds sterling (£).

Bear in Studio Ltd is not currently registered for VAT, so no VAT is charged and the price you see is the price you pay. If Bear in Studio Ltd becomes VAT registered, the price shown at checkout will be updated at that point and existing members will be given reasonable advance notice of any change to what they pay.

16.2 Payment is processed securely through our integrated payment system at the point of checkout. Bear in Studio Ltd does not store your full payment card details. All payment data is handled by our payment processor under its own security and compliance standards.

16.3 Your payment card is charged on the same date each month from your Start Date. There is no upfront charge beyond the first month, and no separate joining, onboarding, assessment or setup fee at any point.

16.4 If a payment fails, your membership may be suspended until payment is successfully processed. Bear in Studio Ltd will notify you of payment failures to the email address on your account.

17. Subscription Management

17.1 You may manage your subscription, update payment details, and view billing history within your Masculine Frame Access Hub account settings.

17.2 It is your responsibility to keep your payment information current. Bear in Studio Ltd accepts no liability for service interruption resulting from payment failure caused by outdated payment details.

18. Your Right to Cancel: 14-Day Cooling-Off Period

18.1 You have the right to cancel this contract within 14 days of your Start Date without giving any reason. This is your statutory right under the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013.

18.2 To exercise this right, notify Bear in Studio Ltd clearly within 14 days of your Start Date by emailing hello@bearinstudio.com, stating your intention to cancel. You do not need to give a reason.

18.3 Immediate access and waiver of cancellation right. The Programme begins immediately upon payment confirmation. You receive account access to the Access Hub and BSIS from your Start Date. Personal assessment and the first programme follow within one to two working days after completed onboarding and receipt of the required information. By completing checkout and ticking the confirmation box presented at checkout, you expressly request immediate commencement of the Programme and acknowledge that, once the service has been fully performed, you will lose your right to cancel.

A monthly subscription is not fully performed within the cooling-off period. If you cancel within 14 days and have used the service during that period, you will be charged a proportionate amount for the days of access used, and for any assessment and programme already prepared for you. The remaining amount will be refunded to your original payment method within 14 days of your cancellation notification.

18.4 If you cancel within 14 days and have not accessed any part of the Programme, a full refund will be issued within 14 days of your cancellation notification.

19. Cancellation After the Cooling-Off Period

19.1 Monthly membership. You may cancel at any time after the 14-day cooling-off period. Cancellation stops the next payment. You keep full access until the end of the period you have already paid for, and nothing is charged after that.

No refund or pro-rata credit is issued for a billing period already under way. This does not affect your statutory rights: the 14-day right in Section 18 applies at the start of your membership, and the Consumer Rights Act 2015 rights in Section 20 apply throughout.

19.2 How to cancel. Cancellation is available from inside the Access Hub and takes effect without any conversation, retention offer or approval step. You may also cancel by emailing hello@bearinstudio.com. We will not ask you to justify the decision.

19.3 Cancellation does not delete your account or data. Your account is deactivated at the end of the paid period. BSIS account deactivation occurs simultaneously. Data retention follows the terms set out in Section 24 of these Terms and in the BSIS EUA. Cancelling and deleting are separate: if you want your data removed as well, use the account deletion described in Section 24.2.

19.4 Cancellation by Bear in Studio Ltd. Bear in Studio Ltd may terminate your membership immediately where:

(a) you materially breach these Terms;
(b) you provide false or misleading health or eligibility information;
(c) continued participation presents a risk to your health or safety or that of others;
(d) Bear in Studio Ltd withdraws or significantly restructures the Programme.

In the event of termination under (c) or (d) without fault on your part, Bear in Studio Ltd will refund a pro-rata amount for the unused prepaid portion of your membership.

PART SEVEN: CONSUMER RIGHTS

20. Consumer Rights Act 2015

20.1 The coaching service and educational content provided under this Programme are subject to the Consumer Rights Act 2015. Services must be performed with reasonable care and skill. Digital content must be of satisfactory quality, fit for purpose, and as described.

20.2 Nothing in these Terms removes or limits your statutory rights under the Consumer Rights Act 2015. If these Terms conflict with your statutory rights, your statutory rights prevail.

20.3 If you believe any service or content provided through this Programme fails to meet the required statutory standards, please contact hello@bearinstudio.com. We will consider your concern and respond within a reasonable time.

PART EIGHT: DATA PROTECTION AND PRIVACY

21. Personal Data We Collect

21.1 In connection with your Masculine Frame membership, Bear in Studio Ltd collects and processes the following categories of personal data through the Access Hub:

(a) Account and contact data: name, email address, and contact details provided at registration;
(b) Health and fitness disclosures: information you provide about your physical condition, goals, training history, injuries, and relevant health factors during onboarding and coaching;
(c) Coaching and progress data: training programme records, check-in responses, progress updates, and communications with the coach within the Access Hub;
(d) Membership and billing data: subscription status, billing dates, and payment confirmation records (not including full payment card details, which are handled by our payment processor).

21.2 Health and fitness data constitutes special category data under UK GDPR. We process this data on the basis of your explicit consent (Article 9(2)(a) UK GDPR), collected through a dedicated consent step presented during onboarding, separately from your acceptance of these Terms.

22. Legal Bases for Processing

23. Infrastructure and Data Processors

DigitalOcean, LLC (United States; server in Amsterdam, Netherlands, European Union)
All Access Hub data; including account data, coaching data, health disclosures, progress records, and communications; is stored on a server physically located in Amsterdam, Netherlands, within the European Union. The Netherlands holds UK adequacy status; storing and processing data within the EU does not in itself require additional transfer safeguards.

DigitalOcean, LLC is incorporated in the United States. To address any potential access to data from its US operations, Bear in Studio Ltd relies on the Standard Contractual Clauses incorporated into DigitalOcean's Data Processing Agreement, together with the UK International Data Transfer Addendum, which constitute appropriate safeguards for UK GDPR Chapter V restricted transfers.

DigitalOcean does not access or process your data beyond providing technical hosting services. The Masculine Frame Access Hub and BSIS run on the same DigitalOcean infrastructure.

Stripe (payments)
Payment card data and transaction processing are handled by Stripe. Bear in Studio Ltd does not store your full card details. Payment data is processed under Stripe's own PCI-DSS compliant systems and privacy terms.

Supabase (account sign-in)
Your email address and sign-in credentials are held by Supabase, which provides the authentication layer for the Access Hub. Your coaching data is not stored there.

Resend (email delivery)
Transactional emails; for example an application decision or a confirmation that your account has been deleted; are delivered through Resend. This involves your email address and the content of that email only.

Google (the AI behind BSIS)
BSIS conversations are answered by a large language model operated by Google. What you type into BSIS, including anything you choose to tell it about your health, training, nutrition or sleep, is sent to that model in order to generate a reply. If you would rather something not reach a third-party AI provider, do not enter it into BSIS. BSIS is required for guided onboarding, daily nutrition, sleep and bodyweight logging, and weekly Check-In preparation. Its wider conversation, memory and reflection functions are optional. Anything entered into BSIS, including required workflow information and any additional information the member chooses to add, is sent to Google’s model to generate a response. See the BSIS End User Agreement for the full terms.

Bear in Studio Ltd does not sell your personal data to any third party.

24. Data Retention

24.1 If you do not ask us to delete it. Coaching and membership data is retained for the duration of your membership and for 12 months following termination, to allow for any post-membership queries, disputes, or legal compliance obligations. Financial and accounting records are retained for a minimum of 6 years in accordance with HMRC requirements.

24.2 Deleting your account. You may delete your account yourself, at any time, from My Profile in the Access Hub. No email, approval or explanation to a member of staff is required; you are asked to state a reason, which goes to the coaching team. Deleting your account:

(a) cancels your membership immediately, so you are not charged again. Time already paid for in the current period is not refunded;
(b) closes your access immediately;
(c) permanently deletes your coaching and membership data within 14 days. This includes your training history, check-ins, progress photos, videos, and your messages with your coach;
(d) deletes your linked BSIS account in the same period, including its conversations, daily logs, targets, decisions and stored memories (Section 5.5).

24.3 What survives deletion. Three things, and nothing else:

(a) Financial and accounting records of payments you have made, retained for a minimum of 6 years as required by UK company and tax law. Article 17(3)(b) UK GDPR permits this where retention is necessary for compliance with a legal obligation. These are billing records only: they contain no training data, photographs or messages.
(b) Coach-entered memory notes, in the internal memory-management system described in Section 5.6. These are the durable notes a coach recorded about you, never your own conversations or logs. They are retained on the basis of Article 17(3)(e) UK GDPR, which permits retention where necessary for the establishment, exercise or defence of legal claims, so that the guidance recorded about you can be evidenced. You may ask us to erase them and we will do so unless they are still needed for that purpose.
(c) A dated record that a deletion was requested and completed, as evidence that the request was honoured.

24.4 Changing your mind. Once the 14-day period has passed the deletion cannot be reversed and the data cannot be recovered. Within that period, email hello@bearinstudio.com. Note that your membership payment is cancelled at the moment you request deletion and cannot be reinstated automatically; restarting requires a new subscription.

24.5 You may also exercise any other data protection right at any time (see Section 25), subject to applicable legal retention obligations.

25. Your Data Protection Rights

Under UK GDPR, you have the right to: access your personal data; rectify inaccurate data; request erasure in appropriate circumstances; restrict or object to processing; data portability; and withdraw consent at any time. To exercise any right, email hello@bearinstudio.com. We will respond within one calendar month. If you consider your rights have been infringed, you may complain to the Information Commissioner's Office at www.ico.org.uk or 0303 123 1113.

PART NINE: INTELLECTUAL PROPERTY

26. Ownership and Licence

26.1 All Programme content; including training programmes, educational materials, written guides, video content, visual assets, branding, the Access Hub software and design, and all other materials produced by Bear in Studio Ltd; is the intellectual property of Bear in Studio Ltd or its licensors.

26.2 The Masculine Frame name, logo, and brand identifiers are the intellectual property of Bear in Studio Ltd.

26.3 Your membership grants you a personal, non-transferable, non-exclusive licence to access and use Programme materials for your own personal development and training purposes during your active membership. This licence does not permit you to reproduce, share, distribute, sell, or publish any Programme material without Bear in Studio Ltd's prior written consent.

26.4 Personalised training programmes and nutrition frameworks created for you within the Programme are provided for your personal use only and may not be resold or shared publicly.

PART TEN: LIABILITY AND INDEMNIFICATION

27. Disclaimers

27.1 Subject to Section 28, the Programme is provided on an "as available" basis. Bear in Studio Ltd makes no warranty that participation will result in specific physical outcomes, that training programmes will be error-free, or that the Access Hub will be uninterrupted.

27.2 The absence of formal coaching qualifications is expressly disclosed in Section 8. No representation of professional certification has been made. The Programme is offered on the basis of personal experience and practical knowledge.

27.3 Nothing in these Terms affects your statutory rights under the Consumer Rights Act 2015.

28. Limitation of Liability

28.1 Absolute limits; cannot be excluded:

Nothing in these Terms limits or excludes Bear in Studio Ltd's liability for:

(a) death or personal injury caused by Bear in Studio Ltd's own negligence;
(b) fraud or fraudulent misrepresentation;
(c) breach of statutory obligations under the Consumer Rights Act 2015 that cannot lawfully be excluded;
(d) any other liability that cannot be limited under the law of England and Wales.

28.2 What Bear in Studio Ltd is not liable for:

Subject to Section 28.1, Bear in Studio Ltd is not liable for:

(a) any indirect, incidental, consequential, special, or punitive loss;
(b) physical injury, illness, or adverse health outcomes arising from training or dietary decisions;
(c) any loss arising from inaccurate health disclosures provided by you;
(d) any unplanned interruption to the Access Hub arising from circumstances beyond Bear in Studio Ltd's reasonable control;
(e) any loss arising from the accuracy of BSIS AI outputs, which are governed by the BSIS EUA.

28.3 Liability cap:

Subject to Section 28.1, and to the extent a cap is fair and lawful under the Consumer Rights Act 2015, Bear in Studio Ltd's total aggregate liability to you for all claims arising under or in connection with these Terms shall not exceed the greater of: (a) the total membership fees paid by you in the three (3) months immediately preceding the event giving rise to the claim; or (b) one hundred pounds sterling (£100).

29. Indemnification

29.1 You agree to indemnify Bear in Studio Ltd, its director(s), employees, and contractors from and against any claims, losses, and costs (including reasonable legal fees) arising from:

(a) your breach of these Terms;
(b) inaccurate or incomplete health or eligibility disclosures;
(c) your participation in training activities in a manner inconsistent with guidance provided or medical advice received;
(d) your violation of any applicable law or third-party right.

PART ELEVEN: SUSPENSION AND TERMINATION

30. Suspension

30.1 Bear in Studio Ltd may suspend your membership immediately and without notice where:

(a) a payment fails and is not resolved within a reasonable period;
(b) you breach these Terms in a material respect;
(c) you provide false health or eligibility information;
(d) your conduct poses a risk to the safety of any person.

30.2 Suspension simultaneously deactivates your BSIS account. Data is preserved during suspension and becomes accessible again upon reactivation.

31. Termination

31.1 Termination rights and consequences are set out in Section 19.4 (termination by Bear in Studio Ltd) and Sections 19.1–19.2 (cancellation by you).

31.2 The following sections survive termination of membership: 8, 12, 13, 21, 24, 26, 27, 28, 29, and 38.

PART TWELVE: GENERAL PROVISIONS

32. Changes to These Terms

32.1 Bear in Studio Ltd may update these Terms from time to time. Updated Terms will carry a revised version number and effective date. Where changes are material, you will be notified by email or within the Access Hub with reasonable advance notice. Continued use of the Programme following the effective date of updated Terms constitutes acceptance. If you do not accept updated Terms, you must cancel your membership before the effective date.

33. Entire Agreement

33.1 These Terms, together with the BSIS End User Agreement (for BSIS-specific matters), constitute the entire agreement between you and Bear in Studio Ltd regarding the Masculine Frame Programme. They supersede all prior representations, communications, or understandings.

34. Severability

34.1 If any provision of these Terms is found to be invalid, unlawful, or unenforceable, that provision shall be severed and the remainder shall continue in full force. The parties shall seek a replacement provision achieving, as closely as possible, the same effect.

35. No Waiver

35.1 No failure or delay by Bear in Studio Ltd in exercising any right shall constitute a waiver. A waiver of one breach does not waive future breaches.

36. Assignment

36.1 Bear in Studio Ltd may assign its rights and obligations under these Terms to a successor entity in connection with a business sale or restructure, provided the successor assumes all obligations.

36.2 You may not assign your membership or rights under these Terms to any other person.

37. Force Majeure

37.1 Bear in Studio Ltd shall not be liable for delay or failure to perform obligations where such failure arises from circumstances beyond its reasonable control, including but not limited to: hosting infrastructure outages, internet disruptions, government action, or natural disasters. Bear in Studio Ltd will notify you of any such event and take reasonable steps to restore normal service.

38. Governing Law and Jurisdiction

38.1 These Terms and any dispute arising out of or in connection with them (including non-contractual disputes) are governed by the law of England and Wales.

38.2 The courts of England and Wales have exclusive jurisdiction over disputes arising under these Terms, subject to your right as a consumer domiciled outside England and Wales to bring proceedings in the courts of your country of domicile.

PART THIRTEEN: CONTACT

39. Contact Information

Bear in Studio Ltd
London, United Kingdom

Email: hello@bearinstudio.com

Response time: all enquiries within five business days; formal data subject requests within one calendar month.

© Bear in Studio Ltd. All rights reserved. Company registered in England and Wales, number 14642085.